Privacy Policy

Effective Date: May 20, 2025
Last Updated: May 20, 2025

Reelcrafts LLC (“ReelCrafts”, “we,” “our,” or “us”) operates ReelCrafts, a marketplace for fishing lure and fly-tying creators and buyers, available at www.reelcrafts.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website.

Legal Basis for Processing
We collect and use personal information based on the following legal grounds:

  • Contract Performance: to process your Orders, payments, and fulfill our contractual obligations.

  • Legitimate Interests: to operate, improve, and secure our Platform (e.g., fraud prevention, analytics).

  • Consent: for marketing communications, where you have opted in.

1. What This Policy Covers
This Privacy Policy applies to all individuals who interact with ReelCrafts, including:

  • Buyers (customers purchasing products)

  • Sellers (vendors listing products; referred to on the Site as “Makers”)

  • Users (visiting or browsing the Site, including Buyers and Sellers)

  • Other authorized users

2. Information We Collect
2.1 Information You Provide

  • Name, email address, billing and shipping addresses

  • Product listings, images, and reviews

  • Any information you enter into forms or messages

2.2 Payment Information

  • Payments are processed securely via Stripe.

  • We do not store credit card numbers or bank account details, however you may optionally elect for Stripe to store your payment information on their servers according to their policies.

2.3 Automatically Collected Information

  • Pages visited, time spent, clicks, referring URLs

  • Browser type, device type, operating system, screen size

  • IP address and approximate location

3. How We Use Your Information

  • To process Orders and payments

  • To facilitate Seller–Buyer communication

  • To deliver customer service and support

  • To improve and personalize your experience

  • To send transactional and marketing emails (with your consent)

  • To monitor Platform usage and performance

  • To prevent fraud and ensure security

4. How We Share Your Information
We may share your data with:

  • Stripe (for payment processing)

  • Google Analytics (for traffic and usage insights)

  • Third-party services that support Site operations

  • Sellers (e.g., your shipping address when you place an Order)

  • Law enforcement or regulatory authorities if required by law

We do not sell or rent your personal information.

5. Cookies & Tracking Technologies
We use cookies and similar technologies to remember your preferences, analyze Site traffic, and provide relevant content and marketing. You can manage cookie settings via your browser.

6. Your Choices

  • Account Settings: You may update your profile and account information at any time.

  • Marketing Emails: You can unsubscribe from marketing communications using the link in our emails.

  • Do Not Sell My Information: California residents may request to opt out of the sale of personal information by contacting privacy@reelcrafts.com.

7. Data Security

  • SSL encryption is used across the Site.

  • Passwords are encrypted.

  • Payment data is processed securely by Stripe.

While we follow industry best practices, no system is 100% secure. You should never share personal or sensitive information through any messages.

8. Children’s Privacy
ReelCrafts is not intended for children under 13. We do not knowingly collect personal data from anyone under 13.

9. U.S.-Based Operations
Our services are operated in the United States. By using the Site, you consent to your data being stored and processed in the U.S.

10. Changes to This Policy
We may update this Privacy Policy from time to time; the “Last Updated” date will reflect any changes. Continued use of the Site after updates constitutes acceptance.

11. Contact
Reelcrafts LLC
7901 4th St N, Ste 300
St. Petersburg, FL 33702
Email: privacy@reelcrafts.com

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